Assessment description: You need to write a two to three page report that reviews the actual, or possible implementation strategies and tactics for an organization for which they can access or determine a marketing plan.
The report should cover the following aspects of implementing marketing strategies and tactics: Brief stakeholders and non-marketing personnel on their roles and responsibilities and performance measures: outline the marketing plan: priorities marketing strategies: implement communication and team building strategies to ensure the personnel responsible for implementation work together; and implement strategies to monitoring marketing activities and analyzing marketing performance.
Procedure:
1. Select a marketing plan. You can with direction from your Assessor may either:
a. Utilize the marketing plan.
b. take advantage of an organization with which they are familiar, for example, their own workplace or a well-known company.
2. Review the marketing plan to determine the strategies and tactics.
3. Prepare a two to three page report reviewing the actual, or possible, implementation of the strategy and tactics by addressing the following.
a. Summaries stakeholder briefings regard ng their implementation roles.
b. How were marketing and non-marketing personnel briefed?
i. The objectives of the plan?
ii. Their roles and responsibilities in relation to the implementation of the plan?
iii. Their performance measures?
c. Create a prioritsed list of at least three of the marketing strategies and the resources required for each strategy.
d. What communication and team building strategies were used to ensure the personnel responsible for each element of the marketing mix work together to achieve the marketing objective?
e. What strategies were implemented for monitoring marketing activities and analyzing performance?
4. Ensure that:
a. the report identified the organization and marketing strategies that you reviewed
b. the report's content, format and level of detail meets organizational standards
c. the report is delivered to set deadline (as established by the facilitator).