Assignment: Competitive Managerial Analysis Project
Project description: Choose a manufacturing company and assume you are an employee of this company. Your management has given you the task of reporting back to them about how well your company is managed relative to its nearest competitor. You will be researching your company, its nearest competitor, and its industry. In addition, you will prepare a horizontal and vertical analysis, and a comparative ratio analysis to formulate observations about your company and to compare performance to your major competitor and to your industry. You will summarize your final assessment of which company managers are being more effective at the managerial process - planning, action, and control.
A. Select a Manufacturing Company that you might be interested in from the list provided on Bb.
• Send the professor an email containing both the team members and your first 4 choices of companies on the list.
• Include your class time and team number in the subject line: i.e. 2PM M & F class Team 1 choices
• Teams will be assigned on a first-come, first-serve basis.
B. Research guidance - The project involves researching your company, its main competitor, and its industry. You will gather your information by using the following sources with the guidance of Bryant Librarians. There is also a library instructional video available in the assignment folder.
a. Form 10-K (available through sec gov).
b. Definitive Proxy Statement (available through sec gov).
c. Company website - additional information may be available
d. Financial databases such as IBIS, Hoover', Mergent - use these to gather company ratios, competitor ratios, and industry ratios.
e. Business periodicals and newspapers
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.