Problem 1: Think about how well Walmarts organization's store/location design aligns with the author's observations. Does it make innovative use of visual merchandising to appeal to customers' sensibilities? Explain your observations.
Problem 2: Consider the merchandising concepts you have studied this week. Visit two retail businesses in your area to view the same product in two places; take note of the various merchandising elements that are used. Based on your observations, compare and contrast the 4Ps of the product within each store: price (is it cheaper at one store than another), place (where was it located within the store), promotion (was it on sale), product (inventory, facing, size variation).
Problem 3: Compare and contrast how the elements are used with the way they are used in your business or organization. What similarities or differences do you observe?