How well protected are customers from false trade


Write a 2-3 page response to the following questions

1. Argue the contention that there is no such thing as overseas selling; it is merely an extension of selling to the home market.

2. Of what significance are contracts in buyer-seller relationships?

3. How well protected are customers from false trade descriptions and faulty goods? What is the significance to the sales force?

4. How does the external legal environment affect the role of sales management?

5. Evaluate the significance of the following statement on a sales force: everything legal is not also ethical.

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Marketing Management: How well protected are customers from false trade
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