Can someone look at this passage and answer the following question:
Questions for Coca Cola Case
1) Can you find an error in equation 1; and
2) Look at Figure 1, how well does the regression line predict the actual results? What does the R2 in the regression equation (table1) mean? Does this give you confidence in the calculated Beta or not?
Calculating The Beta Coefficient And Required Rate Of Return For Coca-Cola John C. Gardner, University of New Orleans, USA Carl B. McGowan, Jr., Norfolk State University, USA Susan E. Moeller, Eastern Michigan University, USA.