Discussion Post: Managing a Culture Slide
Discuss the case study of Ciba-Geigy presented in Chapter 4 of the text in the context of the Humphreys & Langford's (2008) article on managing a corporate culture slide. How well did executives at Ciba-Geigy do in anticipating and managing their culture shift with respect to the questions and issues raised by Humphreys and Langford?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.
Reference
• Humphreys, J. & Langford, H. (2008). Managing a Corporate Cultural 'Slide'. MIT Sloan Management Review, 49(3), 25-27.
• O'Reilly III, C. A., Caldwell, D. F., Chatman, J. A., and Doerr, B. (2014). The Promise and Problems of Organizational Culture: CEO Personality, Culture, and Firm Performance. Group & Organization Management, Vol. 39(6) 595-625.