How we can win competition among company store competitors


Problem

Case Study: CCTV Sales Agent

The Challenge

Selling "CCTV (closed-circuit television)" is a highly competitive business but when you are a sales agent working at just one of six company stores, all within a 20-mile radius, the pressure is area.

Customers are increasingly internet ability to make good judgments and with six company stores from which to choose, just getting an opportunity to get in front of a potential buyer is an almost insurmountable challenge.

Task

Think of ways on how we can win the competition among company store competitors within the same area.

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Marketing Management: How we can win competition among company store competitors
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