How was this campaign structured to achieve results


Discussion Post

1) Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?

2) How was this campaign structured to achieve results? Provide an example to illustrate your point.

3) Provide research from the Strayer University Library or the Internet that is specific to this cause related marketing campaign.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How was this campaign structured to achieve results
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