Homework: Impact on Consumer Behavior
Choose an organization with which you are familiar.
Write a 700 to 1,050 words paper in which you review the impact of consumer behavior on this organization's marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
o How did this organization figure out what its target market wanted?
o How was the organization's marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.