In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
•Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
•Review the University of Phoenix Material: Creative Thinkers.
•Choose a subset of one or two individuals per team member from among these 17 creative thinkers.
As a team, discuss the following questions:
•What did each of the individuals contribute to the world?
•How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
•Are there defining characteristics shared among all or most of the individuals?
•Why did Apple choose these individuals to appear in this advertisement?
•Summarize your findings in a 700- to 1,050-word document. Your summary does not need to include a direct answer for each individual and/or bullet point.
Format your assignment according to appropriate course level APA guidelines.