Assignment:
QU 1. What were the critical factors outlined in the article to marketing communication? Please list and explain. Of these why is important for marketers to note the opinion of respondents concerning how value systems influence marketing communications? Define, illustrate and example.
QU 2. Discuss two of the emerging challenges that are revealed in this study? Why are these emerging challenges important. Define, Illustrate, and Example.
Readings:
The influence of culture on marketing communications: critical cultural factors influencing South African and German businesses
By Marcel Schnalke, Roger B. Mason