Assignment:
Situation 4. (Don't waste space defining terms like Bullwhip effect, Push-Pull, 3-D printing, etc. Just answer the questions.)
a) Using a diagram, illustrate and explain how Uber uses a Push-Pull strategy as a key component of its business model. Compare it to a regular taxi service.
b) Explain how the 3-D printing technology could be used to reduce the Bullwhip Effect.