Assignment: Business Communications - Sources Of Research
Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information, and you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem.
Select three sources of research that you would use in preparing a strategy for your team from the provided list.
Sources of Research:
• White paper about TV
• Article about Twitter
• Scholarly journal article
• A newspaper article
• A blog post
• A book
• Wall Street Journal article
• A Wikipedia post
Discuss in 525 to 700 words the pros and cons of each source, and include why the three selected sources of research are the best three to use to develop your strategy.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.