A. Create a three page creative paper in which :
1. Select one product or service that you would like to write a Blog about. Next, specify the Blog’s main target market information (i.e., demographic information, psychographic information, and the need that the Blog will address for the target market).
2. Specify the main purpose of the Blog, and predict the main influence of the Blog on the marketing strategy for that company or organization that provides the selected product or service.
3. Develop a mechanism (e.g., providing a communication avenue back to the blogger, asking questions relevant of the subject matter and the target market, etc. ) geared toward to encouraging interaction from the target market. Provide a rationale for your response.
4. Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) make sure the font size is not larger than 18.
B. Blog
Refer to the Blog example and write a one page Blog in which you:
5.Determine the passion for the target market’s need related to the selected product.
6. Specify the Blog’s main benefits that will satisfy the target market’s need.
7. Apply social media marketing skills and be creative with the layout, formatting, and overall design of the Blog. Note: You may refer to Microsoft Word blog template or other similar programs.
C. The specific course learning outcomes associated with this assignment are:
1. Assess the steps of finding the target audience in order to improve business strategies and audience interaction online.
2. Analyze the main purposes of publishing blogs in the marketing media lineup.
3. Use technology and information resources to research issues in social media marketing.
4. Write clearly and concisely about social media marketing using proper writing mechanics.
Q1. What is the product or service? Who is the target market?
Q2. What is the main purpose of the Blog? Why is going to be so important to them?
Q3. What is your mechanism to communicate, and why?
Q4: When the thermostat on the wall was just an overlooked fixture with a miniscule, red-needle temperature gauge?
Q5: When you had to twist the washing machine’s dial, loudly cranking it to the basic hot, warm, or cold options?
Q6: When refrigerators started appearing with exciting, new electronic features of . . . filtered water and ice?
Blogging for a Benefit
a. Selected Product/Service
Thoroughly select one product or service that you would like to write a Blog about. Thoroughly specify the Blog’s main target market information (i.e., demographic information, psychographic information, and the need that the Blog will address for the target market)
b. Product/Service
Identify the product/service you selected, provide a brief description, and discuss why you chose it.
c. Main Target
Thoroughly specify the Blog’s main target market information (i.e., demographic information, psychographic information, and the need that the Blog will address for the target market).
d. Blog Purpose
Thoroughly specify the main purpose of the Blog; thoroughly predict the main influence of the Blog on the marketing strategy for that company or organization that provides the selected product or service.Simply highlight and retype over this information.
e.Target Market Interaction
Thoroughly develop a mechanism (e.g., providing a communication avenue back to the blogger, asking questions relevant of the subject matter and the target market, etc. ) geared toward to encouraging interaction from the target market. Thoroughly provide a rationale for your response.Simply highlight and retype over this information.
Conclusion
You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.