The number of cases of merlot wine sold by the Connor Owen winery in an eight-year period is as follows:
YEAR CASES OF
MERLOT WINE YEAR CASES OF
MERLOT WINE
- 2002 275 2006 370
- 2003 348 2007 511
- 2004 393 2008 410
- 2005 438 2009 371
Required:
Using an exponential smoothing model with an alpha value of 0.20, estimate the smoothed value calculated as of the end of 2008. Use the average demand for 2005 through 2007 as your initial forecast, then smooth the forecast forward to 2008.