Paper Problem: Marketing Objectives
For your Milestone paper about your chosen organization, you will outline your marketing objectives, describe any research you would do, and describe your target market(s). Paper length: 3 to 4 pages.
Your text does not go into exhaustive detail on marketing objectives, but they really form the basis of your marketing plan. You should read the box on page 249 of your text on how to tell a good objective from a bad one. Basically: specificity and detail. It does not reference SMART objectives, but all the pieces of SMART are there: Specific, Measurable, Achievable, Realistic, and Time-bound. If I give you feedback on your Milestone 2 paper that you have not been specific enough, you will need to rectify that before incorporating Milestone 2 into your final paper.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.