Problem: Drawing from the lessons of the BEST case study and using the SHIFT article (White et al 2019) develop one creative intervention for encouraging University of Wollongong staff and students to cycle to campus (that is, select one aspect of the SHIFT framework and design an intervention that specifically focuses on that aspect to bring about change in behaviour).
SHIFT journal article:
White, K., Habib, R., Hardisty., D. (2019) How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3) 22-49.