How to sell anything to anybody, Marketing Management

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How to sell anything to anybody

Assignment Task: After reading the article "How to Sell Anything to Anybody", answer the questions below:

a) Is the writer suggesting that people need more logical or more emotional connection to be convinced to buy something? Use a quote from the article to support your response.

b) How does the writer suggest we make a genuine connection to the person we might be selling to?

c) What the biggest mistake that the writer suggests a salesperson might make?

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Marketing Management: How to sell anything to anybody

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Marketing Management: How to sell anything to anybody

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