Problem
The concepts income and wealth are measured in different ways throughout Europe, in spite of the standardization of currency that took place in 1999. Look through several recent issues of Review of Income and Wealth to get an idea of how these concepts differ across countries. For marketers, do you have any suggestions as to how to segment income groups for a European-wide strategy?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.