1. Discuss the product and consumer related factors that McDonald’s should take into account in order to compete successfully in the European fast food sector.
2. Explain the cultural and environmental aspects that McDonald’s need to consider and reevaluate.
3. Decentralization is one of the strategies that the Philippine Government is looking at. How to relate the famous Michael Porter's Competitive Strategy in the process of Decentralization? Please give a summary, Critique, and Insight.