Question: You reduced the price of the electric components, so the decline in gas prices had less impact on your business than it might have. However, when the price of gas rebounded six months later, the electric car market didn't pick up as you expected it to. Instead, consumers are expressing worry over the travel span offered by all-electric cars. What should you do? Stay with the cost leadership strategy. It worked to pull us through fluctuating gas prices. Choose a strategy of differentiation to focus on the quality of the battery-both in your cars and for manufacturers.