Problem: Take a retailer which you are familiar with and use the VRIO framework to assess how the retailer's resources fare with regard to providing the firm a sustained competitive advantage.
It would be useful in this regard to classify the firms' tangible and intangible resources and examine each of them separately on whether they fulfill the valuable, rare, inimitable/non- substitutable and organizationally exploited conditions. Finally, assess whether your assessments concerning the retailer's resources match the retailer's performance.