Assignment:
Your proposal should include a cover page showing the name of the business, course title and semester, your name, and your E-commerce website address. You will be penalized if your proposal does not include a cover page. Submit your proposals in the "E-Business Project" forum on the Blackboard discussion board. The success of your project is largely driven by the quality of the proposal. Indeed, the proposal and other project deliverables must be well organized, logical, accurate, and specific.
Other contents of the proposal include:
Company name (e.g., Amazon, Inc., Alibaba, etc.)
Company Internet address (you may use a free web hosting service such as wix)
Industry analysis (use value chains and SWOT analysis to identify electronic commerce opportunities, as well as the Five Competitive Forces Model). The industry analysis should be accurate and thorough, and consider the existing competitors.
Company's mission
Business description
1. What you will be selling? Products, Services, or Both?
2. The category - is it B2B, B2C, or other?
3. Where you will be located and why? Will you locate the business on a major Internet backbone? Why or why not?
4. Description of the market and the major source(s) of revenue. It is assumed the business is "for-profit".
5. How will you attain distribution?
6. Proposed marketing strategy and how to ensure the sustainability of your company?
7. What will be your competitive advantage? - cost leadership, differentiation, focus, or something else
E-Commerce Business process diagram