How to overcome market penetration of apple, Marketing Management

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How to overcome market penetration of apple

Problem

How to overcome Market Penetration of Apple?

There has been a significant change in market penetration by other brands in the smartphone market. Companies like Samsung, HTC, and Lenovo are using Android software to create new smartphones.

Currently, Android has captured 72.23% of the market share, while Apple has only 24.55% of the market share globally.

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