Assignment: Leadership Essay
An essay on any leadership topic of your choosing. You may choose something we have talked about, or any other leadership topic of your choosing. The essay must speak to leadership broadly, and demonstrate its applicability in a business setting.
Course name: THE C-SUITE PERSPECTIVE: LEADERSHIP AND INTEGRATED MARKETING
Example topics: To get your thinking started here are some examples of topics you might write about (but feel free to pick your own, originality is important): How to overcome barriers to organizational change; What makes a great organizational vision; The characteristics of great leadership; Was Steve Jobs a great leader; Opening the Johari Window; Innovation as a driver of leadership; Leadership in an era of complexity; The trouble with CMOs; Integrity and profit; Perspective on the Business Roundtable commitment to stakeholders; Can leadership be learned or is it an innate quyality.
Well developed thesis: Make sure that in addition to a meaningful topic, you develop a clear thesis that is well defined and focussed. Take a point of view and write convincingly about it.
Research: This essay will not require intense research, but make sure you bring at least three perspetives to bear, and plan to cite at least three sources. These can include materials from our classwork, or chapters in our books that we have not used. You also can use a journal, or even business publications like the Wall Street Journal, New York Times, etc.
Length: The essay must be approximately 1,000 words.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.