e-activity -Go to Inc.com's Website to read the article titled "How to Narrow Your Target Market," dated April 20, 2011, located here. Be prepared to discuss.
1.From the e-Activity, examine the article and select a company that you are interested in. Propose ways that you would narrow your target market for that company specifically and explain how market geography, size, density, and behavior factor into your decision.
2.Choose one dimension of the marketing framework and describe specific factors within that dimension in relation to channel design strategy.
3.Compare and contrast the approaches for learning about member needs and problems. Develop a list of at least three "best practices" for communicating to and motivating channel members.
4.Examine the methods of offering support to channel members. Select the one that would appeal most to you if you were a channel member and explain why