Problem: Choose one of the following: rollerblades (see also inline skates), ice cream shop, or financial planning services.
Design a digital communications strategy for your chosen product using the Chapter 19 content. Address the following:
1. How to maximize the marketing value of emails
2. What features/content the website should contain (including consideration of SEO)
3. How to utilize social media
4. How to create word-of-mouth buzz
5. How to garner earned and/or shared media
6. How you will measure the success/effectiveness of each of these tactics
For reflection:
Do social media make the task of branding easier or more difficult? Why (evidence)?