Problem: A small Canadian gourmet foods company is looking to export to the U.S. for the first time. It wants to maximize profits, but does not have a lot of resources to devote to this new activity. It does not need to have control over the marketing and sales activities. It is willing to make slight adjustments to its product for the new market. It is ready to trade immediately and does not want to engage in substantial risk. As this is a new activity, it wants to be able to stop exporting quickly if the activity is not meeting its goals.
- Market entry strategy
- Trading or Investing
- Specific type