Problem: Summarize the article 'How to Manage Outside Innovation' - By Kevin Boudreau and Karim Lakhani.
The Chesbrough and Teece article (preceding) discusses innovating through 'virtual organizations' what is the label given to the corresponding or similar concept in this article? How does the motivation differ between collaborative communities and competitive markets?
https://www.kevinboudreau.com/PAPER%20Open%20Markets%20or%20Communities.pdf
Summarize the article.