Discussion: Risk Assessment In Decision Making
With the aim of being able to understand how to manage a decision maker's risk tolerance, your readings this week have explored the basic concepts that underlie risks and return trade-offs.
Why is it important for decision makers to consider their attitudes toward risk? Discuss the concept of the certainty effect and how it affects the decisions of individuals.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.