How to increase consumer preference for a new product


Problem: A marketing team wants to increase consumer preference for a new product. Based on the mere exposure effect, which strategy would likely be most effective? Creating a single, in-depth commercial to highlight all features of the product Limiting advertisements to high-end magazines to target a niche audience Only advertising the product during special events to maintain exclusivity Featuring the product in multiple short commercials across various media platforms to maximize repeated exposure

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Marketing Management: How to increase consumer preference for a new product
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