How to improve customer loyalty


Assignment:

A customer relationship model attempts to enhance the relationship between the organization and the customer. The goal is to improve customer loyalty while identifying any potential opportunities.

Find a local healthcare organization that specializes in treating specific patients (ex: cancer, pediatrics, catastrophic injuries) or illnesses. Research the organization, and build a Customer Relationship Model for the organization.

The assignment must be in a PowerPoint format (maximum 5 slides) and explains the needs of the customer.

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Marketing Management: How to improve customer loyalty
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