Comment on the following scenario:
An investment lifts off SES Global is the world's largest commercial satellite operator. This means that it rents satellite capacity to broadcasters, governments, telecommunications groups and Internet service providers. It is a risky venture that few are prepared to undertake. As a result, a handful of businesses dominates the market. Launching a satellite requires a huge initial outlay of capital, but relatively small cash outflows following the launch. Revenues only start to flow once the satellite is in orbit. A satellite launch costs around c250m. The main elements of this cost are the satellite (c120m), the launch vehicle (c80m), insurance (c40m) and ground equipment (c10m). According to Romain Bausch, president and chief executive of SES Global, it takes three years to build and launch a satellite. However, the average lifetime of a satellite is fifteen years during which time it is generating revenues. The revenues generated are such that the payback period is around four to five years.