Assignment: Digital Marketing Objective
Select a company from the list below and find their company's business page on either Facebook or Instagram. (You may choose a different company with a strong social media presence if you'd like).
a. AllBirds
b. Patagonia
c. Away Luggage
d. Wayfair
e. IKEA
f. Airbnb
g. Nike
h. Blenders Eyewear
Scroll through the company's Facebook or Instagram feed until you find a post that has a clear goal for the consumer. For example, you might find a post for AllBirds shoes that is advertising a holiday sale (the marketing goal, in this case, might be to drive revenue through a holiday sale).
Take a screenshot of the social media post and include it in your discussion board post. Include answers to the following questions:
a. What broader marketing goal is this company trying to accomplish through this social media post (for example: build brand awareness, drive revenue, generate leads, and convert leads). How do you know that this might be the intended goal?
b. What's one specific recommendation you have for this company to increase its effectiveness in accomplishing its goal? Consider revisiting these articles to craft your advice.
c. 12 Ways to Boost Brand Awareness on Social Media
d. 5 Ways Smart Marketers Increase Revenue Using Social Media
e. How to Generate Leads on Social Media?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.