Discuss the below:
Choose Any Topic from (Marketing Management, 1st Edition Dawn Iacobucci )
1. APA format, minimum 4 sources
2. Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student's chosen pretend business(Online Newspaper).
3. Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper)