How to explain the marketing concept


Discuss the below:

Choose Any Topic from (Marketing Management, 1st Edition Dawn Iacobucci )

1. APA format, minimum 4 sources

2. Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student's chosen pretend business(Online Newspaper).

3. Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper)

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Marketing Management: How to explain the marketing concept
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