How to educate employees about social media


Assignment task: Provide a recommendation for your Nike brand about how they should educate employees about social media. 250-300 words summarizing your findings and recommendations.

What steps should the brand take to inform employees about how to use social media in their work? (Tip: Reflect the concepts from the "center of excellence" reading assignment.)

Provide a recommendation for how your brand should use LinkedIn.  250-300 words summarizing your findings and recommendations.

Research the brand's LinkedIn profile and activity. Look at their page and posts.

See how many followers they have, how often they post, what kind of content they post and how they interact with their audience.

Describe how the brand uses LinkedIn. Reference examples from their posts.

Suggest how the brand can improve its use of LinkedIn based on best practices you read about and have observed.

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Marketing Management: How to educate employees about social media
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