Problem: A stock exchange trader contacts you and explains that he is looking to enter the cryptocurrency market with his own product that is named Z1. The coins currently have little to no value other than as a unit of exchange. Even though it is a new product it he claims that it would not stop consumers from buying it. He refers to similar cryptocurrencies that have entered the market in the past and have now experienced a recent surge in demand. Knowing your marketing background, your stock exchange trader thinks his cryptocurrency could see a similar surge in demand if you could help him introduce it to the market.
Q: If I selected target 1 segment (Geographic segmentation or Demographic segmentation or Psychographic segmentation or Behavioural segmentation) toward which i will be directing your marketing efforts. How can i argue why I believe my resources are best spent targeting this market segment - by example?