Problem
During the COVID-19 pandemic, Reese Witherspoon's clothing company Draper James offered to give away free dresses to teachers in the United States. Over 1 million teachers registered their interest, but the company only had 250 dresses to give out. While the post does refer to "winners", it is not completely clear that there were limited quantities available. Unsuccessful applicants were sent a discount code, but the damage was already done. The controversy created worldwide headlines and has resulted in a class-action lawsuit, with the plaintiffs stating the giveaway was a "systemic marketing and promotion ... scam" that took advantage of the pandemic to increase Draper James' database of email addresses.
As Draper James Digital Marketing Manager, suggest FIVE (5) solutions with examples and good explaination on how to deal with the social media crisis.