How to create positioning statement in brand


Task: You will create a Positioning Statement and Motto for one of the following brands:

a. Alfa Romeo

b. Google

c. Amazon.com.

Select only one brand. Use the information listed, as well as your own research, to assess the brand .Be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

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Marketing Management: How to create positioning statement in brand
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