Assignment task: View YouTube Video: Coca Cola: The Gift Bottle [BTL Case]
Coca Cola: The Gift Bottle A brand is a name, sign, or logo that is identified with the characteristics of a particular good or service. A brand can add value to goods and services and create goodwill through positive associations. What is your favorite brand? Why? Do you have a social media presence that connects with their customers? What is their strategy? Find provide examples from Twitter, Tik Tok, YouTube.