How to create a customer of choice program


Problem:

It's finally Friday, and Frank thanks Marco and you for an outstanding week! Before he takes you to the airport, the three of you have lunch at Quince. During lunch, you ask if JDM was well supported by its suppliers during the pandemic? Frank is slow to respond. It is obvious that JDM had many supply chain interruptions, and it seemed their competitors did not. He stated that JDM missed its revenue and profit targets by quite a bit, although now, their supply chain has stabilized. Frank asks you what proactive steps that JDM could have taken to avoid or minimize these disruptions. How would you respond based on our class discussion in week 14? Be sure to include the following:

1. How to decide which suppliers should be included in a Customer of Choice program

2. How to create a Customer of Choice program

3. Benefits of a Customer of Choice program

4. Does a company need to be a large customer to a supplier to be one of its customers of choice?

 

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