How to convince customers to buy online, Marketing Management

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How to convince customers to buy online

Assignment Task: Case Study

Read the case below and be ready to answer the questions briefly, like a report

Case: Should a Direct-to-Consumer Company Start Selling on Amazon?

Question 1: Should PedalSpark sell its new, lower-cost bike through Amazon? If so, how will they convince customers to buy online? If not, what other channels they should prefer and how to scale up sales?

Question 2: Evaluate the suggestions made by the CMO and CEO in the case.

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Marketing Management: How to convince customers to buy online

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Marketing Management: How to convince customers to buy online

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