Assignment Task: Case Study
Read the case below and be ready to answer the questions briefly, like a report
Case: Should a Direct-to-Consumer Company Start Selling on Amazon?
Question 1: Should PedalSpark sell its new, lower-cost bike through Amazon? If so, how will they convince customers to buy online? If not, what other channels they should prefer and how to scale up sales?
Question 2: Evaluate the suggestions made by the CMO and CEO in the case.