How to communicate with new and potential customers, Marketing Management

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How to communicate with new and potential customers

Discussion:

Q: What are your thoughts on 'disruptive technology'? This includes things like social media, blogs, podcasts, and wikis, all of which are used to communicate with new and potential customers on another very accessible level. They can be both beneficial as well as problem causing for business strategies. Why is that?

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Marketing Management: How to communicate with new and potential customers

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