How to communicate with customers. MKT 575. Responsive Readings.Azar, F. S., Safari, R., & Ebrahimian, K. (2013). Electronic customer relationship management (eCRM) and its role in marketing. Interdisciplinary Journal of Contemporary Research in Business, 5(1), 986-994.
An important key factor in achieving a distinct advantage for businesses is considered. Furthermore, an important role in increasing the competitiveness of companies manage customer relationships in ways that create better and more effective relationships with customers, companies can go to compete with other competitors. Agree?