Problem
Promote Amazon Alexa/Echo Devices - describe how to communicate the benefits of this product to a target market of older and younger users.
Use some combination of the following to promote your product:
i. Traditional Advertising-TV, radio, newspapers, magazines, billboards, and direct mail
ii. Online Media-Websites, social media, and blogs
iii. Sales Promotion-Free samples, coupons, point of purchase displays, trade shows, and product demonstrations
iv. Publicity-Press releases, product launches, special events, community involvement, writing articles, and testimonials
v. Personal Selling-In-store salespeople, outside salespeople, inside salespeople, and sales training