Problem 1: Develop a guide that clearly explains how to communicate an organization's culture to both internal and external audiences. The guide should be constructed so that it could be used as a resource by organizations who want to clearly communicate their culture.
Problem 2: Provide a section specifically for communicating to internal audiences and a section specifically for communicating to external audiences.
Problem 3: Use research to recommend best practices for communicating an organization's culture.
Problem 4: Propose research-based solutions to overcome barriers when communicating an organization's culture.