How to choose a pricing strategy for your business


Discussion Post: Marketing Strategies

What are some of the differences between demand influences and supply influences on our pricing decisions?

Increased prices typically result in lower demand and vice versa. However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.

After reviewing this week's resources and your research, consider the challenges marketers face as they seek to balance supply and demand.

In 350 words

Task

• How to price your product: 5 common strategies.
• How to choose a pricing strategy for your business.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How to choose a pricing strategy for your business
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