Assignment task:
A persona is essentially a representation of someone within the target market that would likely purchase a particular product or service. They are fictional, and simply encompass a set of traits that make them the perfect candidate to be a customer. The elements of a persona are name, description, image, quote, biography, personality traits, goals and needs, as well as motivations and frustrations (MacPherson, 2020). Regarding demographic factors that enable customer groupings, many begin with age and sex. Customers are also grouped by interests, hobbies, geographical location, and educational background. I currently do not have a business, but in the future I plan to open my own distillery. Demographics that are important for me in that regard would be age, sex, and interests. In a previous class, I had the opportunity to look into the various demographics that would most likely purchase my product, and I found that the likely breakdown is 60% male and 40% female. Initially, I believed that anyone over the age of 21 was a person of interest in my target market, but I found that was not necessarily true. It takes some time for people to develop a palate for craft distilled spirits. Additionally, craft spirits are usually more expensive than alternatives. For these reasons, those in their mid-to-late 30s are more likely to be a customer. The target market ranges through age 60, although men ages 40-50 are inclined to spend more money on craft spirits. I would be focused on personal interests as well, since craft spirits can be tailored to personal liking in small-batch form, and knowing personal interests would drive production in a particular direction. Please discuss:
MacPherson, L. (2020, December 14). How to build user personas to guide product development -. Designli Blog.