POWER POINT
Pitch a new Integrated Marketing Communication plan (IMC) to your client for the Apple I-Pad
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
• Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
• Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard).