How to attract a greater mix of paying patients


Assignment task:

Read Case 14: Cooper Green Hospital and the Community Care Plan.  Answers the following questions.

Q1. Why do you think the components of this system are underutilized? (Please note that this is not just a problem of poor marketing and communication.)

Q2. What would you do to increase the utilization of these services and attract a greater mix of paying patients? State at least four steps or actions you would take for this.

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